↑ Moving up

Poshmark is running a strategy, not a campaign. Over the last 30 days, the resale platform has landed confirmed paid partnerships across at least three creator newsletters: ’s Long Live (fashion), ’s Window Seat (travel/lifestyle), and ’s mom friend (parenting). What's smart: Poshmark didn't pick random fashion writers. Each of these writers had already mentioned Poshmark organically in their archives. Readers already trusted their take on resale and shopping. The sponsorships formalize what was already working. Each post is clearly disclosed, yet Poshmark reads native to the writer's voice because, in a real sense, it already belonged there. That consistency across three unrelated newsletters, each written in the writer's own style, suggests the brand isn't testing. It's building a roster of writers who were already advocates.

Pique is running the same pattern, but with a different structure. The tea brand has landed 8+ placements over the past nine months, with ’s Nest Wellness as the clear anchor. They sponsor Beth's newsletter consistently, across seasons and formats (product roundups, recipes, wellness guides). That consistency signals something: Pique found an audience that converts and keeps coming back. More recently, they've expanded to 4 other wellness and lifestyle newsletters: ’s Better Brain, ’s Btwn Meals, ’s Doctor Approved. They’ve clearly found something that works and are expanding to similar audiences.

Brand spotlight: Tracksuit

A B2B brand finding its exact niche on Substack

Tracksuit, a brand intelligence and tracking tool, has landed 11 confirmed placements across three publications in the last 30 days: Because of Marketing, The Brand Waves, and Brand Baby. All three are newsletters specifically about how brands show up—strategy, campaigns, partnerships, trends.

Tracksuit has been sponsoring consistently since September, nine months of repeat placements. They’re not testing anymore. That's a brand that's found a channel that works and is doubling down. For a B2B software tool, Substack sponsorships often read as experimental. Tracksuit treating it as a core acquisition channel signals something: this audience converts.

↓ Cooling and consolidating

Tech/SaaS saturation deepens. Brex, Mercury, Public, Deel, Attio remain the anchor sponsors for founder and builder newsletters. The repeats are getting tighter (same publication, same slot, weekly), which suggests these brands have found their core channel and are optimizing rather than expanding.

Culture and entertainment remains the gap. We've now mapped 40+ culture, art, and entertainment newsletters on Substack, including: Chartbook, Garbage Day, Secret Strategist, The Bear Cave. Combined, they reach some of Substack's most engaged and affluent readers. Across that entire segment, paid sponsorship penetration sits around 25-30%. For comparison: tech newsletters run 89% penetration. Lifestyle and home run 60%.

That gap is either massive opportunity or a signal that culture and entertainment audiences resist commercialization. Probably both.

The watchlist: Really Rich

A 15K personal finance letter, explosive growth, zero sponsors

launched Really Rich in July 2025 and just added 40K subscribers in the last 32 days- a 40% growth spike. The newsletter covers money, business, health, and relationships with hundreds of paid subscribers already on board. Zero sponsorships so far.

That growth rate matters because we’ve already mapped real brand activity in adjacent categories: health brands (Pique, Needed) and wealth-building tools (finance/investing platforms). Helena’s audience is exactly the demographic those brands want to reach. The question isn’t whether Really Rich will monetize. It’s whether she’ll choose to, and which brands will move first.

For a wellness, finance, or business-focused brand, she’s the kind of writer to watch before she becomes unavailable.

Subs 15K · Paid subscribers hundreds · Organic mentions TBD · Paid 0

What’s shifting

Last month we called the B2C opportunity ‘uncaptured.’ We are slowly starting to see that shift, with brands like Poshmark and Pique. They’ve found their audiences here and are engaging in unique ways to reach them.

Substack formalized this in June with an official sponsorship program, but there’s an important asterisk: the program only surfaces creators with 100+ paid subscribers. That structure leaves a massive opportunity untouched. A newsletter with 8K total subscribers but only 50 paid subs won’t show up in Substack’s directory for sponsorships. But for the right brand, one looking for a specific, high-trust audience, that 8K list is worth far more than a broad 100K. The direct brand deals, the ones Poshmark and Pique are already running, will stay the real opportunity.

The Pulse is a monthly read of the Substack brand layer: who’s running paid placements, what patterns are emerging, and which newsletters brands should be watching. From In House.

This month’s tracked data tells a lopsided story. The brands moving up in paid newsletter sponsorships are almost entirely B2B who are consistently buying dedicated placements. Consumer brands aren’t there yet. Where they show up at all, it’s mostly through affiliate links, with just a few one-off paid partnerships — even as fashion, beauty, and lifestyle newsletters rack up hundreds of organic brand mentions and engaged niche audiences. The B2C opportunity on Substack is enormous, and largely uncaptured.

A note: only paid sponsorships are counted here, not affiliate.

↑ Moving up

Antithesis ran four weekly dedicated placements this month, all inside The Pragmatic Engineer, with the same “Brought to you by” slot. They’ve found something that works and are sticking to it. For a developer-tooling brand, there isn’t a tighter audience match on Substack.

Alumni Ventures went the opposite way, with four placements spread across four unrelated newsletters: Upstarts Media, Open Scout, Refactoring, and The Profile. Maximum reach, minimal concentration. One of them (Open Scout) reads as a co-promo “teaming up this week only” rather than a standard buy, which is worth noting.

Small lists, real sponsors

The most interesting signal this month isn’t a big buy, but how far down the subscriber curve paid sponsorships are reaching. A clutch of newsletters well under 15k subscribers landed genuine, disclosed sponsorships, business and consumer alike:

• Hummingbirds, a creator-marketing platform, backed No Filter by Kendall Dickieson (~4k subscribers) with the messaging, “this edition of No Filter is brought to you by the amazing team at Hummingbirds.”

• Bobbie, the baby-formula brand, is a repeat sponsor of TWO TRUTHS (~7k), a women’s-health and motherhood letter, “today’s letter is brought to you by Bobbie.”

• Beyond Nine sponsored The Jones Report (~10k), complete with a reader discount code.

• Vestiaire Collective ran a disclosed sponsored feature in Anna Eleri Hart (~11k).

Sponsored post with Vestiaire Collective

The through-line: subscriber count isn’t everything. For the right brand, a smaller audience with a specific, highly-trusting audience beats a larger, general-interest newsletter. A formula brand doesn’t need reach; it needs the right room full of new mothers. Big communities give brands scale. Niche communities give them something harder to buy: relevance.

The same shift is playing out across the broader creator economy. We see nano and micro creators catching the attention of major brands; not despite their smaller audiences, but because of them. A smaller, more engaged community builds the kind of relevance and affinity that compounds over time. Most B2C brands running that playbook on Instagram and TikTok haven't brought it to Substack quite yet.

One exception to this is a brand you’ve seen here before: Sézane, our Vol. 2 spotlight, is still at it, with confirmed paid partnerships across a roster of fashion newsletters this spring, from Scratch Pad to A Family Affair and Pia Baroncini. They’ve clearly found a lane that’s working for them and are doubling down. Curious to see if this eventually leads them to a branded Substack of their own…

↓ Cooling off

Overall brand activity is down. Across the tracked publications, total mentions (paid placements and affiliate links together) fell about 28% month over month, with every category dropping and fashion, tech, beauty, and home leading the decline. Some of that can be attributed to the early-summer slowdown.

The split underneath is the more interesting read: most of that volume is affiliate, not paid. Strip it out and the genuine paid set is smaller and steadier than the headline suggests.

One sharp brand-level signal inside that: SimpleClosure, a service that helps founders wind down their companies, ran five dedicated placements across The VC Corner and Not Boring. A startup-shutdown product buying repeat slots in founder newsletters is telling an interesting story about today’s market mood.

Brand spotlight: BALMUDA

A design brand running a local-network media buy

The Japanese design brand placed its product, The Clock, across all three city editions of the FOUND network in a single stretch (SF, LA, and NY) each a dedicated, disclosed [spon] placement with the same creative.

The shape is what’s notable. Most brand activity on Substack still runs writer-by-writer, one relationship at a time. This was the closest thing I’ve seen on Substack to a brand using the platform as a media buy rather than a creator partnership.

Part of why B2B has captured Substack first is that it's often easier to execute with a simpler format: "Brought to you by" at the top, a logo, a link, a landing page. Consumer partnerships are harder: they have to fit the writer's voice, the placement is editorial rather than dropped-in, and inside most consumer brands no single team clearly owns "newsletter partnerships" as it falls between PR, social, brand, and affiliate. The playbook for B2C brand on Substack is still being written and will look different from B2B. The brands that figure out how to buy thoughtfully, not just whether to, will own the channel before it gets crowded.

The watchlist: Petal + Hearth

A 22K creator-business letter, fully unmonetized

Olivia Wickstrom writes Petal + Hearth into a specific niche: women building creative businesses around a slow-living, “design a life you love” ethos, much of it dispatched from the south of France. The letter has hundreds of distinct brand mentions across its archive (Etsy, Duolingo, Sephora, Quince) and not a single paid sponsorship. Every brand she’s endorsed, she’s endorsed for free.

That’s the watchlist’s whole premise in one publication. A specific, high-trust audience already showing up for particular brands (creator-economy tools, lifestyle and home DTC, courses, books, wellness) and not one has converted that affinity into a paid relationship. For a B2C brand in any of those lanes, her audience is already opening your name in her letter for free. The only question is whether you formalize it.

Subs 22K · Organic 215 · Paid 0

The Pulse is a monthly read of the Substack brand layer: who’s running paid placements, what patterns are emerging, and which newsletters brands should be watching. From In House.

↑ Moving up

Tracksuit crossed into the brand-tracking conversation this week with 10 placements in the last 30 days, almost entirely concentrated in Because of Marketing and The Brand Waves: two newsletters writing for the exact audience Tracksuit’s product (brand measurement) is built for. This is the sustained-exclusive playbook done well: pick the newsletter that maps perfectly to your category and own the room.

Brex put up another remarkable 30-day run: 12 fresh placements. Most of the volume is still in Sourcery (the daily where Brex has built its near-permanent presence). They’ve clearly found something that works and are sticking to it.

Deel showed up with 13 placements in 30 days across Sourcery and Not Boring. Aggressive and concentrated. The B2B SaaS playbook on Substack continues to look like a sustained presence in a small, durable set of trusted publications.

Thrive Market hit four placements across seven food and wellness newsletters. The continued presence here is notable for a consumer brand, as most CPG companies still treat Substack as a one-off test. Thrive is treating it as a channel.

↓ Moving down (or: the B2B maturity curve)

The brands going quiet on Substack right now are almost all B2B SaaS (Notion, DX, Modal, Tegus, Sprig, Composer, Reforge, Secureframe) and the easy read is that the channel isn’t working for them. The harder read is more interesting.

These were the brands that figured Substack out first. B2B SaaS marketing teams were among the earliest to recognize newsletters as a serious channel, started experimenting in 2022 and 2023, and built sustained programs while most consumer brands hadn’t yet considered it. They’re not retreating in failure; they’re optimizing. Eighteen months of data is enough to identify which placements actually convert and which don’t. The brands going quiet aren’t necessarily exiting, they’re consolidating spend into the newsletters where the math works (Brex into Sourcery, WorkOS across a tight set of engineering newsletters, Vanta into product-and-engineering communities) and pulling back from the broader portfolio approach.

The “ramping down” data doesn’t indicate B2B failure. It’s B2B sophistication. Consumer brands and CPG companies are now where B2B was in 2023, testing, learning, figuring out which writers and which categories work. The B2B brands that look quiet are mostly just further down the same curve.

This is also why the “ramping up” list is still B2B-heavy: Brex, WorkOS, Vanta, Statsig, Sonar, Bolt, Maven, Attio, Amplitude. The brands that learned the channel are the ones still meaningfully present in it. The newer entrants, Thrive Market, Sakara, Sephora, Sézane (more on this below), are running the early-stage version of the same playbook the B2B brands ran two years ago.

Brand spotlight: Sézane

The fashion brand running a smart Substack playbook for consumer brands

If you’ve been reading newsletters in the women’s fashion space, you’ve probably noticed Sézane showing up a lot lately. The data backs the impression: eleven sponsored placements across seven newsletters since March 2024, plus organic mentions in 37 more reaching ~1.8M subscribers. But the volume isn’t what’s notable. The structure is.

Sézane has placed five times in Scratch Pad (Grace Atwood, 57K subscribers) at a monthly cadence over eight months, but every other placement is a one-off. That’s the sustained-exclusive playbook applied with more discipline than we see on the B2B side: pick the writer whose audience maps tightest to your category, build a real relationship there, use targeted one-offs everywhere else. The one-offs themselves are well-chosen: Alison Roman, Viv Chen, Ali LaBelle, and most recently Liz Adams (A Family Affair). Sézane is picking writers who have significant presence in the consumer-fashion category.

The pattern that interests me most: Sézane is running a deliberate blend. Grace Atwood, Liz Adams, Alison Roman — these are writers Sézane has worked with across Instagram and blogs for years. Substack is just the newest channel where those established relationships now play out. Alongside that safer roster, they're testing smaller, more Substack-native writers: Viv Chen (The Molehill) and Ali LaBelle (À La Carte) don't carry the same Instagram-built audiences the others do, which makes them the experimental edge of the program. It’ll be interesting to see the direction they go from here- who they continue to sponsor vs. who else they bring into the mix.

If you’re a consumer brand thinking about Substack, this is a playbook to study.

The watchlist

High-scoring newsletters with strong organic brand activity and meaningful gaps between organic interest and paid sponsorship. For brands: if your audience fits, the slot is open.

Notable shape: Investing 101 is one of the largest organic-to-paid gaps in the dataset. 704 brands mentioned organically across the publication’s history, none of which have formalized into paid sponsorships.

Welcome to The Pulse: a structured weekly read on what’s moving in the Substack brand layer. Who’s new. Who’s moving. The one story worth your attention. The placement I can’t stop thinking about. And which newsletters are quietly worth watching from a brand perspective.

The Pulse goes out every Wednesday. Longer deep dives land roughly twice a month, when there’s a brand moment, category, or trend that deserves a closer look.

Let’s get into it.

The Headlines

• CAFÉ Appliances entered Substack through Caroline Chambers — but it’s not a one-off ad, it’s an extension of an existing multi-platform brand ambassador program. (What’s New)

• DigitalOcean placed twice in The VC Corner this week. That’s not a test buy. It’s a brand purchasing a newsletter as a package. (What’s New)

• Thrive Market ran four sponsored placements across three newsletters in two weeks, including a Substack Live with Caroline Chambers. It's the most aggressive consumer brand push on the platform right now. (What’s Moving)

• The B2B middle is thinning. Notion, DX, Modal, and others have gone dormant. The brands at the top (Brex, Vanta, WorkOS) are doubling down. (What’s Moving)

• The sustained-exclusive play is real. Brex and SVB are both running variations of the same strategy: pick one newsletter, commit deeply, let repetition compound. (The One Story)

• A New Zealand stadium ran one of the most interesting Substack placements I’ve seen this year. Tourism brands take note. (The Outlier)

• Four newsletters worth circling for any brand looking for an opening: Cremieux Recueil, The Molehill, Design Mom, Mad About The House. (The Watchlist)

What’s New

The most interesting new entrant this week:

CAFÉ Appliances launched on Substack with a paid sponsorship of Caroline Chambers’ What To Cook When You Don’t Feel Like Cooking (568K subscribers). The placement is part of CAFÉ’s “2026 Kentucky Derby at Home Entertainer” program, in which Caroline developed a full Derby party menu in partnership with the brand. A week later, Caroline followed it with a paywalled kitchen tour featuring her CAFÉ-equipped renovation, again disclosed as a partnership. Two posts, one week apart, both anchored in CAFÉ, but framed as Caroline’s choice rather than the brand’s pitch (”I reached out to them the second I saw this house”).

This is more sophisticated than a one-off sponsorship, and it’s worth naming what’s actually happening. CAFÉ isn’t testing Substack with Caroline. They’re extending an existing multi-platform brand ambassador relationship onto a new channel. The fact that the partnership predates the Substack placement is the whole point. The trust was already there.

This also matters for the broader story. Appliances are big-ticket, considered purchases with long sales cycles, and the category has been almost entirely absent from Substack until now. CAFÉ entering through a sustained creator relationship rather than a discrete ad placement is a real signal about where premium brands are starting to look for cultural credibility.

DigitalOcean is the other new entrant worth flagging. They’ve placed twice in The VC Corner in the past week. Two placements in seven days, both in the same newsletter, both reaching the same audience of founders and operators thinking about cloud infrastructure. That’s not a test buy. That’s a brand purchasing The VC Corner as a package: high-frequency presence in a single trusted environment over a short, concentrated window.

It’s a faster, more compressed version of a strategy I’ll get to in The One Story below. If you’re a B2B brand testing Substack, the “own one well-targeted newsletter” play is starting to look like a repeatable strategy. DigitalOcean is the most recent example. I’m sure we will continue to see this pattern.

What’s Moving

The biggest stories in the data this week:

Two food brands are showing up in interesting ways this week, but for very different reasons. Thrive Market is escalating fast. In the last two weeks, they’ve run four different sponsored placements: two dedicated posts in SocialReCap - The Newsletter (a cross-category test in finance), a recipe sponsorship in Coco Larkin Cooks (in-category), and a Substack Live cooking demo with Caroline Chambers (568K subscribers) that Thrive paid to make free for all subscribers, complete with a co-branded landing page and a custom 30%-off promo.

One Thrive placement in SocialReCap

The two SocialReCap placements aren’t a one-off test. They’re a sustained presence in a finance newsletter, which suggests Thrive isn’t just experimenting with cross-category reach, they’re actively investing in it. The Caroline Chambers Live demo is the more ambitious format moment: a brand-funded Substack Live event made free for the host’s full subscriber base, with a value exchange (free access, discounted offer) baked in for the audience. It’s the most ambitious consumer brand Live moment I’ve seen on the platform.

What’s notable across all four placements is the variety of formats. Thrive is testing the full menu of what Substack offers right now: dedicated posts, cross-category bets, branded podcasts/Live activations, and recipe-integrated sponsorships. That’s a brand actively working out where their dollars perform best on this platform.

If you’re a CPG brand wondering what serious Substack investment looks like, watch what Thrive does in the next 30 days. They’re moving faster than anyone else in their category right now.

Sakara, meanwhile, is having a different kind of moment, and one driven mostly by writers rather than the brand. The food brand picked up two new affiliate placements this past week: in Caroline Chambers’ What To Cook and in the best best’s Friday Five. Sakara has run a few real paid sponsorships over the past year, but most of their Substack presence comes from writers in the food/lifestyle space who’ve signed up for the affiliate program and choose to mention the brand organically.

That’s a meaningful distinction. Thrive’s growth is driven by Thrive’s media team. Sakara’s presence is driven by writers themselves choosing to talk about the brand. Both are real signals, but they’re answers to different questions. Thrive is testing a strategy. Sakara is benefiting from creators’ independent decisions.

For Sakara, every writer running an affiliate code is, in effect, telling the brand something useful: my audience cares about this product, the alignment works, and I’m willing to put my name on it for a small commission.

The writers are doing the qualification work for free, and the conversion data is sitting in the affiliate dashboard. The next move, if Sakara wanted to make it, would be converting the strongest-performing affiliate writers into paid partners. The trust is already established. The audience fit is already proven. The only thing missing is the brand decision to formalize the relationship.

This is exactly the gap I wrote about with beauty brands a few weeks back: organic and affiliate activity is the test market for paid sponsorships, and the brands that move first to formalize those relationships will have their pick of partners before everyone else does.

The B2B middle is thinning. A meaningful number of B2B tech brands have gone dormant on Substack in the last three to nine months. Notion hasn’t placed in three months, after 29 placements across 8 newsletters. DX, Modal, and Tegus are all in similar positions: meaningful past investment, then quiet.

What makes this notable is the contrast with the brands at the top of the market. Brex, Vanta, WorkOS, and Statsig are all doubling down right now. The middle isn’t holding. The brands that figured out how to make Substack work are going deeper. The brands that tested it and didn’t get the math to work are stepping back.

The Takeaway: The real question (and a future Pulse post) is what does “working” really mean on Substack?

The One Story: The Sustained-Exclusive Play

Brex shows up 139 times in the data I’m tracking. By far the most-mentioned brand on Substack right now.

Except: 117 of those mentions are in a single newsletter.

Sourcery, a daily breaking-news Substack covering startups and venture, has featured Brex as the lead sponsor in its recurring “Brought to you by” block since May 2025. Almost a year of sustained presence. The block also rotates other B2B finance and AI brands (Turing, Carta, Public) but Brex is the anchor. They’re the highlighted name at the top of nearly every post.

That’s a different sponsorship product than the dedicated-post placements we’ve seen in newsletters like Scratch Pad or Not Boring. It’s a recurring fixture spot, more like a magazine masthead sponsorship than a one-off ad. But the strategic intent is the same: own a high-frequency presence in a trusted environment, and let repetition compound.

The Brex pattern doesn’t end with Sourcery. They’ve also placed 11 times in The Generalist over the past two-plus years (a monthly-ish cadence dating back to July 2023), and ran a focused burst of 9 placements in Upstarts Media across two months in spring 2025. Different newsletters, different cadences, different sponsorship products, and all sustained, all concentrated, all anchored in a small number of trusted environments.

Once I noticed the pattern, I started seeing it everywhere.

Silicon Valley Bank has run seven dedicated sponsorships since last October, all in Packy McCormick’s Not Boring. Every few weeks, a new placement. Same brand, same newsletter, sustained for six months and counting. They clearly know something about how this is performing for them, because they keep coming back.

The strategy isn’t accidental. Each of these brands is selling to the same audience and each has identified specific newsletters where that audience reliably shows up. The math is straightforward: an audience that opens the same newsletter daily or weekly will see your brand mentioned alongside content they trust, in a tone that matches the writer they already follow. Repetition compounds. Trust transfers.

The Takeaway: Two years of continuous spend in a single newsletter doesn't happen unless the channel is meaningfully outperforming the alternatives. The smartest B2B brands have decided.

The Outlier

Every week I’ll flag one placement that doesn’t fit any obvious category. This week: One New Zealand Stadium.

A new stadium in Christchurch sponsored a recurring section (”Culture Vulture”) in ✿ shit you should care about ✿, the U.S.-based Gen Z culture newsletter with ~604K subscribers. But “sponsored” undersells what actually happened. One NZ sent the newsletter’s writers to Christchurch to experience the venue and the surrounding city, then funded an editorial piece about the trip. Headline: “Celebrities, I’m begging you to stop skipping Christchurch ♡.” The copy is in the newsletter’s exact voice. The Māori name for Christchurch (Ōtautahi) appears naturally in the writing. The branded callout reads: “This section was made possible by the angels at One New Zealand. ONE NZ STADIUM OPEN NOW BABIESSSSS!”

A few things make this notable. First, it’s a destination/tourism play, not a venue play. One NZ isn’t selling tickets to a specific show; they’re trying to make Christchurch a place younger global audiences want to visit. Second, the partnership format, a funded trip + section sponsorship + voice integration, is more sophisticated than the typical newsletter ad placement. It’s closer to a magazine or podcast brand partnership than what most marketers think of as “buying a sponsored slot.” And third, the brand category itself is unusual. Civic and cultural infrastructure investments (stadiums, tourism boards, transit systems) almost never show up on Substack. This one did, and they did it well.

The Takeaway: the universe of what’s possible on Substack is wider than the standard B2B-tech-and-DTC-beauty conversation. If a New Zealand stadium can run a thoughtful, voice-aligned Substack placement to reach a U.S. Gen Z audience, the question for almost every brand category is: what aren’t you considering?

The Watchlist

A few newsletters with strong organic brand activity and very few current paid sponsors. If you’re a brand and one of these audiences fits, the math is simple: organic activity is already happening, the writer has built the trust, the sponsorship slot is open.

The Molehill by Viv Chen. 38K subscribers. Topic: “armchair fashion sociologist in 90s prada.” 196 organic brand mentions, 2 active sponsors. The gap between organic activity and paid placements is one of the largest on the platform right now. Viv has built the kind of taste-forward, fashion-literate audience that premium fashion and beauty brands consistently want to reach. The fact that 196 brands are showing up organically and only 2 are paying for it is the exact kind of market inefficiency that closes fast.

Brands that fit: heritage fashion houses, archival/vintage retailers, niche fragrance, design-led beauty.

Design Mom by Gabrielle Blair. 33K subscribers. Topic: curiosity, family, design. 44 organic brand mentions, no current sponsors. This is the kind of newsletter consumer brands should be circling. Established readership, high engagement, deeply trusted voice. The fact that this one isn’t sponsored yet is genuinely surprising.

Brands that fit: home goods, kids’ products, lifestyle CPG.

Mad About The House by Kate Watson-Smyth. 24K subscribers. Topic: interior decoration. 75 organic brand mentions, no sponsors.

Brands that fit: home goods, interior design retailers, paint and wallpaper brands, furniture makers.

That’s the Pulse for this week. If you’re tracking a brand or a category and want me to dig into it, drop it in the comments.

See you next week.