A small refresh

Same writing, new name, slightly sharper focus.

Hi friends!

A quick note that the publication formerly known as The Messy Middle now lives at a new name: In House.

When I started writing here, I was in the messy middle of a career transition, and the name fit. As I kept writing, the work itself kept pulling toward something more specific: brand strategy on community-driven platforms like Reddit and Substack, and what it actually takes for brands to show up well in them. In House captures that: both because I’ve spent the last nine years in house at Reddit, and because every one of these platforms is its own house, with its own rules and norms to learn.

The personal writing isn’t going anywhere, there’s just more around it now.

If you want the longer version, I wrote about the rebrand here.

Thanks for reading, as always!

Alex