Just going to be that weirdo and ask if I can join too? I'm getting so much validation and new insight from your articles, would love to chat irl if ever you're open to it!
Wait an AMA for Google on that era of Reddit is extremely brave. I’m impressed and would love to hear how it actually went.
Small world too! I ran Google's partnership on Reddit for five years — must have missed each other, but I’m sure we have a ton of people in common. Was such a fun brand to work on!
And no, Kira and I aren’t connected (yet), but have admired her from afar and would love to be Substack friends. Love that you put us together. Hi @Kira Klaas!
This is so good. What I love about these examples and your pov is that Reddit is "optimized" around a basic tenet to human socializing:
The most enjoyable person in the room is the one who's most interested in what other people find interesting.
Most brands have never had to embody this (post or promote optimized content that's agnostic to culture and community into a algo-charged channel and watch the CTRs spike).
On Reddit, if you do this (just like in real life), not only will you never earn trust, but people will actually loathe seeing your face pop into the group.
Laying the groundwork of truly listening and understanding before speaking is the single greatest superpower for a brand on Reddit.
Stealing this. "The most enjoyable person in the room is the one who's most interested in what other people find interesting" is the cleanest possible version of what the piece was trying to land. And the algo-channel diagnosis is exactly right. Brands have been trained that broadcasting works because the metrics confirm it. Reddit just doesn't reward that habit. Thank you for this.
Love learning from you!! I want to chat Reddit sometime!!!
Thank you, Grace!! Yes! Let's actually get this on the cal. I'll DM you.
Just going to be that weirdo and ask if I can join too? I'm getting so much validation and new insight from your articles, would love to chat irl if ever you're open to it!
So interesting to learn about how Wayfair began engaging. This post brought me back to an AMA I ran when I was a BABY in my career. haha! https://www.reddit.com/r/IAmA/comments/hylnw/were_five_members_of_the_google_docs_team_ask_us/
Btw, are you Substack friends with Kira Klaas yet?! I feel like you guys would vibe!
Wait an AMA for Google on that era of Reddit is extremely brave. I’m impressed and would love to hear how it actually went.
Small world too! I ran Google's partnership on Reddit for five years — must have missed each other, but I’m sure we have a ton of people in common. Was such a fun brand to work on!
And no, Kira and I aren’t connected (yet), but have admired her from afar and would love to be Substack friends. Love that you put us together. Hi @Kira Klaas!
This is so good. What I love about these examples and your pov is that Reddit is "optimized" around a basic tenet to human socializing:
The most enjoyable person in the room is the one who's most interested in what other people find interesting.
Most brands have never had to embody this (post or promote optimized content that's agnostic to culture and community into a algo-charged channel and watch the CTRs spike).
On Reddit, if you do this (just like in real life), not only will you never earn trust, but people will actually loathe seeing your face pop into the group.
Laying the groundwork of truly listening and understanding before speaking is the single greatest superpower for a brand on Reddit.
Stealing this. "The most enjoyable person in the room is the one who's most interested in what other people find interesting" is the cleanest possible version of what the piece was trying to land. And the algo-channel diagnosis is exactly right. Brands have been trained that broadcasting works because the metrics confirm it. Reddit just doesn't reward that habit. Thank you for this.